HOW TO BOOST YOUR ECOMMERCE BUSINESS IN 2023

 

eMarketer and Statista predict $6.51 trillion in online retail sales by 2023. It also says 22.3% of all retail sales will go to e-commerce websites.
Make sure you invest in your ecommerce strategy this year if you haven’t. In this post, we’ll guide you in the planning, selecting the right tools and devising ecommerce strategies to establish your eCommerce business.

When eCommerce brands first started, technology was the biggest barrier. Everything had to be built from scratch because there was no infrastructure. Boosting conversions, automating basic marketing functions, and running campaigns were difficult.

eCommerce marketing tools started popping up that integrated with these platforms and offered everything eCommerce brands needed.

These tools helped brands become national brands. Automated marketing, increased revenue, and launched new marketing channels quickly and affordably.

Here are all the top eCommerce development and marketing tools you need to grow your business.

TABLE OF CONTENT

• How to find products that will sell in 2023
• 2023’s top eCommerce tools
• How can I increase eCommerce sales in 2023?
• Tools to find eCommerce suppliers
• Tools to Grow Your Ecommerce Business in 2023
• Tips for eCommerce competitor research
• How to discover your eCommerce market potential
• eCommerce marketing strategy 2023
• Tools for competitor analysis of paid and organic search
• Boost the performance of your eCommerce traffic
• Tools to enhance your eCommerce traffic’s performance
• How to grow your ecommerce business with digital marketing
• Tips for eCommerce SEO
• How to create a digital marketing strategy for ecommerce in 2023
• Provide responsive customer support for eCommerce
• Customer support tools for eCommerce business
• Conclusion

How to find products that will sell in 2023

• The first and most important thing is to figure out what products to sell. Take inspiration from experienced eCommerce development professionals.
• It’s true that inflation will fall from 8.8% to 6.5% in 2023, but you still have to be very selective about which products you offer in this economy.
• There are several ways to fine-tune your product: Cut the lowest-performing product, and invest that cashflow into sourcing more of the products that are selling.
• Find a problem you have that a product could solve, and see if anyone else has it.
• The COVID-19 regulations, inflation, recession, and a digital-forward culture will all have an impact on consumer buying decisions in 2023.
• Determine what customers are searching for by conducting keyword research

Finding out what customers are trying to solve in the new year through keyword research is invaluable.

A search engine results page can provide insight into what customers are looking for. Besides your selected keywords, you can see what else people are searching for.

For accurate evaluation, seek the assistance of

marketing professionals.

2023’s top eCommerce tools

• Product Research for Amazon — Find top-profit products using intuitive filters, estimate your ROI using built-in calculators, and get fresh data on in-demand ecommerce products
• Shopify Finder — Explore 50+ million Shopify products and 100+ million AliExpress products in 40+ countries (AliExpress data comes with the Pro plan)
• Keyword Wizard for Amazon — Find high-volume/low-competition terms based on a database of 200+ million keywords and smart filters
• Ecommerce Keywords Analytics-Identify top-performing keywords for major retailers, find keywords that convert, and assess product potential
• DataHawk-Enhance your ecommerce reporting and data management/workflows with fully customizable KPIs and dashboards
• Sellvia — Find new business opportunities by partnering with Sellvia-You can reach a 250+ million audience of U.S.-based digital buyers; Sellvia can handle storage, delivery, and returns to the U.S.; and Sellvia can handle returns to the U.S.
• Ecomhunt — Find the best new products every day with detailed analytics on profits, engagement, links, ads, targeting, and price with Ecomhunt.
• Klevu — Discover shopper intent and help your products stand out with Klevu.

How can I increase eCommerce sales in 2023?

A data-driven approach to eCommerce supply chain management

Many items, from children’s pain relievers to computer chips to garage doors, are in short supply, creating stress among consumers.

There were several factors contributing to these shortages, including the novel COVID-19 virus, unemployment, a reduction in raw materials, and global unrest.

The situation is not expected to improve in 2023. It’s not the end of the world yet, so don’t panic.

The power of knowledge lies in competitive market research. Find suppliers and keep products on the shelves with free apps like ImportYeti. There’s no need to stay in supply-chain limbo if your inventory isn’t as robust as it was pre-2020.

There are more than 70 million U.S. customs sea shipment records available on ImportYeti. You can use this information to find out where your competitors ship their products.

Besides the country of origin of the supplier, you can filter your results by the date range of their shipments, the total number of shipments, and even their product descriptions (which also have a keyword search feature).

Additionally, ImportYeti provides a matrix of the top relationships your competitors have with suppliers, as well as the businesses whose suppliers have relationships with.

You can reach out to these suppliers to see if they’re interested in building a relationship with you.

The ability to source your products is just one part of competitive research needed to grow your business in 2023. Your ecommerce strategy should also include a competitive analysis.

Tools to find eCommerce suppliers:

• ImportYeti — you can locate the suppliers of any company
• Veeqo — Using smart automations and inventory tools, you can pack and ship your own orders with Veeqo
• InventorySource — Directory of wholesale and dropship suppliers at InventorySource
• Sellbrite — Brands and retailers can list and sell their products on online marketplaces with Sellbrite
• Shoppingfeed — Creates a custom, game-plan specific business model to help you succeed in ecommerce
• Cogsy — Allows retail operators to keep an eye on their entire operation (replenishment needs, orders in, promotions, etc.)
• SoStocked by Carbon6 — Amazon inventory management software that’s customizable

Tools to Grow Your Ecommerce Business in 2023

Outperform your competitors; be the brand or website your customers think of first when they need help.

Analyzing and researching your competitors is the only way to know if you’re beating your competition.

It is expected that e-commerce will grow exponentially. In 2023, online retail sales will exceed $6.5 trillion. Over the next 12 months, small ecommerce businesses will likely face fierce competition. There are huge opportunities for eCommerce businesses in the future.

Competitor research becomes absolutely essential for small ecommerce businesses with so many vying for the same customer base.

There are several tools and templates available that make this research simple and straightforward.

Tips for eCommerce competitor research

First, make a list of your competitors. Here’s where you can find it:

• Organic search results
• Paid search results
• Google your niche/industry with the phrase “near me”

You should focus on these top three things once you have compiled your list:

• 1. Price: At what price do they sell their products?
• 2. Product: What do they sell?
• 3. Advertising: How are they reaching their target audience?

Take notes on each of these focus points on your competitors’ websites.

Are your competitors’ products priced similarly to yours? Check out these two websites that sell camera equipment, B&H and Adorama. Both businesses sell a Nikon Z5 camera.

There is no difference between the two prices, right down to the cent.

Although Nikon may control or set the price for retailers selling Nikon cameras, Adorama and B&H both offer packages, kits, and bundles that set their own prices.

Customers who want to start their photography hobby with more than just a camera body will also benefit from this.

Consider packages and other special offers to set your ecommerce business apart from your competitors when setting prices.

Particularly if you do not have much wiggle room with your base price, this is important.

What is the expected ecommerce growth ?

How to discover your eCommerce market potential

Scaling your online business requires that you know your eCommerce market and be aware of other companies, products, and services that may threaten your success.

Researching the market is important, but why? There is a need for brands to have access to real-time information about what’s happening in their industry. As well as finding out where they stand in the market, how they can expand their share, and what they can expect in terms of returns.

Data from your industry can help you develop an effective marketing strategy.

How should the process be approached?

How to increase ecommerce sales

Key points eCommerce market research

Market research can be as deep as you like, but you should consider the following key concepts:

• Market share: Your business’s share of the market
• Level of competition: Estimating the resources needed depends on the ease of competition in a given market
• Key players: Knowing who your competitors are and developing innovative strategies relies on knowing how many and how big they are
• Market size: A potential market of 1,000 people is not the same as a market of a million; it is the size of the market that determines its potential.

Focusing on the growth of our brand as compared to competitors requires a deeper analysis of the reasons for such rapid growth.

The term “electronic commerce analysis” refers to any strategy or tool that analyses large amounts of data to produce useful information. As ecommerce operates in a virtually entirely virtual environment, it produces complex and complete data sets, especially those related to audience analysis.

eCommerce marketing strategy 2023

Competitor analysis of paid and organic search for eCommerce

It is important not to overlook the methods your competitors use to reach their customers. Where do they rank in terms of share of voice? Are they ranking for high-value keywords organically, and where do their ads appear in search?

Your analysis should include these questions. In most cases, competitor analysis tools will make your job easier.

Tools for competitor analysis of paid and organic search

• Traffic Insights for Amazon-Understand the promotional strategies of your competitors with this reverse ASIN tool
• With Semrush subscriptions, you can access Trends, which includes Traffic Analytics, Market Explorer, and EyeOn
• Eye-On — Monitoring your competitors’ online sales and marketing strategies 24 hours a day, 7 days a week
• Competitor Tracker for Amazon — Get crucial data on your competitors’ sales, ads, and rankings automatically
• AdClarity — Uncover the digital ads, budgets, and impressions of your competitors with AdClarity
• Audience intelligence — Learn in-depth consumer segmentation and cultural insights
• Klevu — Discover what shoppers want and get your products discovered with Klevu
• Commerce Inspector — Track Shopify stores’ product launches, best sellers, traffic, sales, ad campaigns, apps, and more with this free Chrome extension

Boost the performance of your eCommerce traffic

Data-driven marketing is the most important business opportunity for 55 percent of marketers, and improving customer intelligence is a priority for 42 percent.

There are a few ways you can use data to drive conversions if your marketing initiatives are backed by data:

With Market Explorer, you can generate a list of your competitors and compare how and where they get their traffic side-by-side. You can filter by channel at the top of the page to see their traffic patterns in more detail.

Advertising Research is another tool you can use to analyze competitors.

You can monitor what Adwords your competitors are bidding on with Advertising Research. Filtering and data points are available in the tool.

You can track Adwords that your competitors have gained and lost over time, for example. You can get a report detailing their gains and losses by clicking “Position Changes.”.

Your industry can benefit from this assessment. It may be possible for you to gain new traffic by picking up Adwords that your competitors have lost.

Search engine optimization (SEO), at both the local and global level, can help you get a better ROI on your marketing efforts, in addition to paid advertising.

Tools to enhance your eCommerce traffic’s performance

• OptiMonk — Pop-ups can be customized with OptiMonk
• ReConvert — You can sell more with ReConvert, a Shopify upselling app that optimizes the customer experience and helps you sell more
• PickFu — In minutes, you can run polls to gather in-depth feedback from real people with PickFu
• Mailchimp — you can reach customers and searchers through engaging email marketing
• LimeSpot — Using artificial intelligence to personalize and customize your merchandising, LimeSpot leverages your traffic
• Traffic Insights for Amazon — Discover external traffic channels
• Search Insights for Amazon-Get visibility for your own listings by analyzing search performance on Amazon
• Product Feed Health Checker — Optimize your products for Google Shopping.

How to grow your ecommerce business with digital marketing

Invest in your local SEO, technical SEO and content marketing

Your business can grow exponentially with good digital marketing and SEO. Your website can sink to the bottom of search engine results pages (SERPs) with bad SEO. To achieve success with your website’s SEO, you must take a multifaceted, careful approach.

When it comes to e-commerce, large sites with thousands of item listings and product pages are especially important. Maintaining a clean, user-friendly website will help you grow your customer base.

A global recession is also straining paid channels — CACs continue to rise, putting pressure on budgets and marketing strategies.

Besides bringing down CAC, organic SEO can also be used in conjunction with paid advertising.

If organic growth hasn’t been included in your business strategy, now is the time to begin. However, to give you a broad picture of what this investment entails, the following are some tactics used by successful eCommerce websites.

Tips for eCommerce SEO

Eliminate website bloat: Consolidate information about groups of products on your website to reduce website bloat. In this way, the customer experience can be improved. In the case of shoes, you might want to create a pillar page for running shoes and another for sandals.

Monitor your desktop and mobile performance: Nearly 80 percent of smartphone users will purchase from their mobile devices within six months, according to Outer Box Design. Your website should work just as well on mobile devices as it does on desktops.

Create unique, compelling, keyword-driven content:

Make sure your content writing is engaging and offers something to your customers beyond just a sales pitch. As a general rule, your content should be original, compelling, and keyword-driven. Besides helping you rank better in the search engines, this also shows your customers that you are an authority in your field. Writing articles about how to get started in astrophotography might be a good idea if you sell cameras.

Add schema:

Schema is important for ecommerce websites. Schema is a markup language. It exists to help your site stand out in the SERPs. Schemas can be used in a variety of ways to increase website traffic.

Track offline business:

No matter if you run a brick-and-mortar business in addition to your ecommerce website, you should be aware of how your local competitors appear in search. Local SEO is important if you have brick and mortar locations.

These are not exhaustive tips-just small tips to get you started on SEO in 2023. Ecommerce growth is heavily influenced by SEO, but influencer marketing and affiliate marketing are emerging trends.

Tools for eCommerce SEO:

Semrush Local — Rank higher locally by optimizing listings, reviews, and maps with Semrush Local.

On Page SEO Checker — The On Page SEO Checker provides you with a complete and structured list of ways to improve your website’s ranking
Site Audit — Analyze how your website is performing and identify technical SEO errors that can slow your site down (especially important for large ecommerce sites).
Product Feed Health Checker — Check your product feed’s health, verify that you are using the right keywords, and create product pages to win at Google Shopping.
Listing Quality Check for Amazon — Improve visibility and conversion rates by auditing your Amazon listings and getting actionable advice
Use a SEO Content Template — Creating SEO-friendly content requires a content template — generate actionable briefs

How to create a digital marketing strategy for ecommerce in 2023

eCommerce seasonal sales & promotions in 2023

Even though customers would appreciate weekly sales and promotions, that is probably not realistic in 2023. If you advertise a markdown every week, you might not get the response you expect due to supply chain issues, saturated markets, and customers fatigued by gimmicky and aggressive sales techniques.

Seasonal sales and promotions need to be carefully timed.

Amazon Prime Days and Black Friday are two of the biggest sales events of the year. Even though these events are only a few days long, they can have a huge impact on your visibility.

Amazon sold over 300 million items during Prime Days 2022, according to Digital Commerce 360.

On Black Friday 2022, consumers spent an incredible $9.12 billion online, according to Adobe Analytics.

These two events will likely be lucrative in 2023 as well. Decide which items you want to advertise and mark down for these events now.

Provide responsive customer support for eCommerce

You’re bound to get questions from customers when you run an ecommerce business. You have to be ready to handle these comments even if you’re the most conscientious and thoughtful company.

Your ecommerce business should definitely focus on building or growing its customer support department.

The competition for the best customer service in 2023 is fierce, but foundational solutions like chat support, an email address, and even call centers are great.

For that reason, some ecommerce businesses go above and beyond to keep their customers happy.

Third-party review sites like Google are another often overlooked aspect of customer relationship management. It’s possible that frustrated customers will vent their frustrations on sites like these that aggregate reviews.

Having a response strategy is important. Make sure you don’t ignore positive or negative comments. Whenever a customer leaves positive feedback, thank them.

It’s best to remain cordial, non-argumentative, and offer to speak with a customer via a more private venue if they have a complaint, regardless of whether it’s fair to your business.

You’re more likely to get good reviews if you treat your customers right — the digital era’s version of word-of-mouth.

Make sure you build or improve your customer and online reputation strategy before you get inundated with bad PR. Before you have a problem is a great time to start.

Customer support tools for eCommerce business

eDesk — Help desk for ecommerce businesses; unify queries, orders, and customer info into one place

Sendinblue — Make customer service easier with Sendinblue’s live chat and chatbots

Gorgias — An ecommerce help desk that keeps all support tickets in one place

Zendesk — Streamline your customer support and handle tickets better with Zendesk

Conclusion

Boost your ecommerce business in 2023

Ecommerce business in 2023 has a lot to look forward to. This article should have shown you that you have virtually unlimited tools, tactics, and strategies at your disposal to make this your best year yet.

Vistas AD Media Communications is a pioneer eCommerce web development company in Bangalore, delivering search traffic and business leads to clients in addition to web design and website development services. We keep up with the latest digital trends to assist our clients in maximizing their business opportunities. We create a stunning online presence for your business by using the best web development tools and frameworks. Call us now and we will work with you and plan the right eCommerce development solutions for your business.

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